Turn comments & likes in key topics into high-intent leads
Hendrik Ojamaa
This playbook helps you identify prospects based on the topics they care about. By monitoring specific industry and competitor keywords, you can capture the people who are actively engaging with the problems you solve.
Find opportunities when:
Your ICP engages with posts mentioning your competitors
Prospects show awareness of a problem by engaging posts about specific pain points
Step 1: choose keywords to monitor
Instead of tracking who posts, track what is being discussed. Think about the specific terms, competitor names, or methodologies that your ideal customers care about.
The key is to select keywords that signal specific intent or problem awareness, rather than broad industry terms.
Check out our guides on monitoring industry keywords, competitor- and own brand mentions.
Step 2: capture & filter engagement
The signal is in the engagement. Jungler scans for posts containing your keywords and captures the commenters and likers.
Since not everyone who likes or comments on a post is a potential buyer, Jungler enriches every engaged user with profile and company data. This allows you to filter the engagement and only target people who match your specific ICP (e.g., by region, company size, or job title).
Step 3: lead routing
You’ve turned a discussion into a list of prospects who are aware of the problem or solution.
Now, connect Jungler to your tools to:
Send qualified engagers directly to your CRM, Clay table or outreach sequence
Get real-time alerts in Slack when a high-value prospect engages with a post containing your keyword