Industry keywords
Monitor your ICP mentioning industry keywords
Hendrik Ojamaa
Selling to someone who doesn’t know they have a problem vs. selling to someone who does? Different thing.
If your prospects are active on LinkedIn, you can be sure that they show awareness related to your solution in their posts.
Step 1: choose your keywords
Think about the industry keywords your prospects would (a) use in their post, and that (b) are directly related to your solution.
The key is to find keywords that are as specific as possible to your solution, while being frequently used by your ICP.
✅ Optimal keyword
"lead routing"
"RFP" AND "platform"
❌ Too generic
“inbound”
“RFP”
❌ Too specific
“inbound lead routing”
“product feedback platform”
“RFP response management”
Step 2: filter posts by ICP
Every post author is enriched with profile and company data, allowing you to filter out posts from your ICP.
This also helps you to iterate your searches, allowing you to see which keywords leave you with the highest volume of relevant posts from your ICP.
Step 3: automate outreach
Congratulations, you’ve now built yourself a high-intent prospect list that updates itself daily.