Your brand mentions

This playbook helps you find prospects, manage customer feedback, and protect your reputation by monitoring what people are saying about you.

Find opportunities when:

• Prospects ask for feedback from their network about you
• Customers praise your product
• Customers criticise your product or report a problem
• Your ICP shares their experience using your product

Step 1: choose your keywords

First, add your own brand and product names as keywords.

If your brand name is a distinct word, you can simply search for it in quotation marks.

However, if your brand name returns a lot of volume, you might need to cut down the noise. Do this by adding your domain or an industry keyword to your search:

✅ Optimal keyword	❌ Too generic
"jungler"	–
"pipedrive"	–
"product feedback"	"product management"
"instantly.ai"	"instantly"
"clay" AND "sales"	"clay"

Step 2: filter posts by ICP

A competitor mention's priority depends on who said it. A complaint from a random user is different from a complaint by your ICP.

Every post author in Jungler is enriched with profile and company data, allowing you to filter for posts from your ICP.

Step 3: automate outreach

Well done, you've now built yourself a real-time feed of high intent prospects and customer feedback.

You can now connect Jungler to your tools to:

• Get alerts for new relevant posts directly in Slack
• Send mentions from your prospects into your sales tools for outreach