How Salesforge is leveraging algorithmic selling
Hendrik Ojamaa
Frank Sondors, the CEO of Salesforge shared how they went from 0 to $3M ARR in under 12 months.
Here’s exactly how Salesforge pulled it off, mostly driven by their outreach.
Why are social media platforms so effective at keeping people hooked? They don't just serve content based on who you are (demographics). They serve content based on what you do (behavior).
When you engage with specific content on social media, the algorithm knows you are interested before you even search for it.
You can apply that same "algorithmic" logic to your outbound, to catch prospects that are more likely to buy from you in the first place.
Step 1: hyper-targeting their ICP
Playbook 1: LinkedIn post likers & commenters
The signal: engagement = interest.
Capture the people engaging with posts in your niche - or even better - with posts about your competitors or solution. These are active users signaling interest in the topic right now.
The shortcut: use a tool like Jungler that scans the engagement for you, without using your LinkedIn account – so you won’t risk getting banned.
Playbook 2: competitor page LinkedIn followers
The signal: solution-awareness.
Your competitors have already done the hard work of educating the market, potentially with millions in ad and sales money. Their followers are qualified leads. They know the problem exists; they just need a better solution (yours).
The shortcut: use a tool like Leadsforge to extract these lists.
Playbook 3: competitor mentions in LinkedIn posts
The signal: dissatisfaction, comparison shopping, and awareness.
People constantly talk shop on LinkedIn to ask for alternatives, discuss their workflows, or complain about legacy software. Catching these discussions early is how you win them over.
The shortcut: monitor posts mentioning your rivals' names.
Playbook 4: event attendees
The signal: actively learning about new solutions.
If a prospect announces attending an event in your industry on LinkedIn, they are clearly more open to improving their existing workflows.
The shortcut: monitor posts mentioning the event name and turn an event into a lead list.
Playbook 5: industry keyword mentions
The signal: early adopters, problem-awareness.
Prospects posting about solutions you exist to solve are actively showing strong interest in your space. Plus, you can reference their post in your outreach to further increase your outreach performance.
The shortcut: monitor posts mentioning your top industry keywords (e.g., "AI governance," "linkedin outreach").
Step 2: multi-channel outreach
Once they’ve captured the signals, they move to outreach. Salesforge uses… drum roll drum roll …Salesforge, to run outbound at scale.
By multi-threading the conversation across platforms and leveraging the signals from step 1, they are averaging up to 52% (!!!) reply rates.
Here is how the infrastructure works:
Deliverability to land in primary inbox
Salesforge’s infrastructure ensures your mailboxes are warmed up and consistently healthy, so your emails actually get seen.
Personalization with dynamic variables
Take the high-intent signal data that you’ve captured and inject it into your outreach copy. This makes every message look hand-typed, even when sending at scale.
Multi-channel to boost reply rates
Combining email with LinkedIn outreach is just as important for your reply rates as the signals you capture, so make sure to use a sequencer that enables both email and LinkedIn outreach in parallel.
Start a free trial with Jungler and Salesforge to set up these systems yourself.